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Sports

Hammarby-AIK

22 September  Tele2 Arena

Sports

Djurgården-Falkenbergs FF

24 September  Tele2 Arena

Sports

AIK-IFK Göteborg

25 September  Friends Arena

Sports

Djurgården-HV71

26 September  Hovet

Music/Show

Alice Cooper + special guest Black Stone Cherry

27 September  Hovet

Sports

Hammarby-Örebro SK

30 September  Tele2 Arena

Sports

AIK-Karlskoga

2 October  Hovet

Sports

Djurgården-Färjestad

3 October  Hovet

Sports

AIK-Timrå

5 October  Hovet

Sports

AIK-Örebro SK

5 October  Friends Arena

Sports

Djurgården-Hammarby IF

6 October  Tele2 Arena

Music/Show

Brad Paisley

6 October  Hovet

Music/Show

Ariana Grande

7 October  Ericsson Globe

Sports

AIK-Björklöven

11 October  Hovet

Other

Köpa Hus Utomlands

12 - 13 October  Annexet

Sports

Djurgården-Malmö

12 October  Hovet

Sports

Sverige-Spanien

15 October  Friends Arena

Sports

Djurgården-Skellefteå

17 October  Hovet

Music/Show

CHER

17 October  Friends Arena

Sports

AIK-Modo

19 October  Hovet

Sports

Hammarby-Malmö FF

20 October  Tele2 Arena

Music/Show

Michael Bublé

23 October  Ericsson Globe

Sports

Djurgården-Frölunda

24 October  Hovet

Sports

Djurgården-Oskarshamn

26 October  Hovet

Sports

AIK-Västerås

27 October  Hovet

Sports

Djurgården-Örebro

28 October  Tele2 Arena

Sports

Djurgården-Rögle

29 October  Hovet

Music/Show

Eros Ramazzotti

30 October  Ericsson Globe

Sports

AIK-Kristianstad

1 November  Hovet

Sports

AIK-GIF Sundsvall

2 November  Friends Arena

Sports

Hammarby-BK Häcken

2 November  Tele2 Arena

Music/Show

Tarkan

2 November  Hovet

Sports

Open Practice 2019 Global Series

7 November  Ericsson Globe

Music/Show

Nicky Jam

7 November  Hovet

Sports

2019 NHL Global Series

8 - 9 November  Ericsson Globe

Sports

AIK-Timrå

13 November  Hovet

Sports

Djurgården-Luleå

14 November  Hovet

Music/Show

Of Monsters And Men

15 November  Annexet

Music/Show

Alter Bridge

16 November  Hovet

Music/Show

The World of Hans Zimmer

17 November  Ericsson Globe

Sports

Sverige-Färöarna

18 November  Friends Arena

Sports

AIK-Mora

20 November  Hovet

Sports

Djurgården-Växjö

23 November  Hovet

Music/Show

Avig Maria - NMFTG - The Final F***

23 November  Tele2 Arena

Sports

AIK-Tingsryd

24 November  Hovet

Sports

AIK-Västervik

27 November  Hovet

Sports

Djurgården-Leksand

28 November  Hovet

Other

Sweden International Horse Show

28 November - 1 December  Friends Arena

Music/Show

Volbeat

29 November  Tele2 Arena

Music/Show

Lars Winnerbäck

29 November  Ericsson Globe

Music/Show

BAMSE PÅ TURNÈ – Sång och Dansföreställningen

30 November  Ericsson Globe

Music/Show

Wardruna

1 December  Annexet

Sports

AIK-Karlskrona

2 December  Hovet

Music/Show

Avicii Tribute Concert

5 December  Friends Arena

Music/Show

Amon Amarth

7 December  Annexet

Music/Show

Stjärnjul XXVII

7 - 8 December  Hovet

Music/Show

Markoolio

7 December  Ericsson Globe

Music/Show

Björk

8 December  Ericsson Globe

Sports

AIK-Almtuna

9 December  Hovet

Sports

AIK-Kristianstad

11 December  Hovet

Music/Show

The Show of Christmas

13 December  Ericsson Globe

Music/Show

This is Christmas

15 December  Hovet

Sports

AIK-Vita Hästen

16 December  Hovet

Sports

Djurgården-Brynäs

17 December  Hovet

Sports

AIK-Karlskoga

20 December  Hovet

Sports

AIK-Södertälje

26 December  Ericsson Globe

Sports

Djurgården-Skellefteå

28 December  Ericsson Globe

Sports

AIK-Björklöven

8 January  Hovet

Sports

Djurgården-HV71

9 January  Hovet

Sports

Djurgården-Linköping

16 January  Hovet

Sports

AIK-Södertälje

17 January  Hovet

Sports

Djurgården-Malmö

18 January  Hovet

Music/Show

Five Finger Death Punch

22 January  Hovet

Sports

Handbolls EM 2020

24 - 26 January  Tele2 Arena

Sports

AIK-Västerås

24 January  Hovet

Other

Arena Run 2020

25 January  Friends Arena

Sports

Djurgården-Örebro

25 January  Hovet

Sports

AIK-Almtuna

29 January  Hovet

Sports

Djurgården-Frölunda

30 January  Hovet

Music/Show

Liam Gallagher - New date

2 February  Annexet

Sports

Beijer Hockey Games

6 - 9 February  Ericsson Globe

Music/Show

Melanie Martinez

7 February  Annexet

Other

eCar Expo

7 - 9 February  Friends Arena

Sports

AIK-Tingsryd

10 February  Hovet

Sports

Djurgården-Färjestad

11 February  Hovet

Sports

Djurgården-Växjö

13 February  Hovet

Music/Show

Sabaton

15 February  Hovet

Sports

AIK-Västervik

19 February  Hovet

Sports

Djurgården-Leksand

20 February  Hovet

Music/Show

Slipknot

21 February  Ericsson Globe

Music/Show

Ozzy Osbourne + Judas Priest - nytt datum och arena!

22 February  Friends Arena

Sports

AIK-Mora

23 February  Hovet

Sports

Djurgården-Brynäs

25 February  Hovet

Sports

AIK-Modo

28 February  Hovet

Sports

Djurgården-Oskarshamn

29 February  Hovet

Sports

Djurgården-Luleå

5 March  Hovet

Sports

AIK-Karlskrona

6 March  Hovet

Music/Show

OH WHAT A NIGHT!

6 March  Ericsson Globe

Sports

Djurgården-Rögle

10 March  Hovet

Music/Show

The 1975

13 March  Annexet

Music/Show

Bryan Adams

14 March  Ericsson Globe

Music/Show

Tove Lo

26 March  Annexet

Music/Show

WE LOVE THE 2000's

25 April  Tele2 Arena

Music/Show

Green Day

29 May  Tele2 Arena

WELCOME TO STOCKHOLM LIVE´S MARKETING SUPPORT PACK

Thank you for your interest in an event at one of our arenas; Ericsson Globe, Friends Arena, Tele2 Arena, Hovet or Annexet. In collaboration with your own marketing activities we can help promote the event in our channels. This is how our Marketing Support Pack works:

VISIBILITY

Your event will go up on our website www.stockholmlive.com (if the event takes place at Friends Arena or Tele2 Arena, it will go live on their websites as well) as soon as it gets official. You will receive inclusion in our weekly newsletter or in a solus email (our database has over 700.000 subscribers). In accordance to our content strategy, we will publish your event in our social media channels (Facebook, Instagram and Twitter) to remind people of general on sale. We will also promote your event, in rotation with other upcoming events, on our digital screens.

WHAT WE NEED

To make this possible, you need to provide us with artwork in different sizes:

  • For events in Ericsson Globe, Hovet and Annexet, see our format specifications here (länk).
  • For events at Tele2 Arena, see our format specifications here (länk).
  • For events at Friends Arena, see our format specifications here (länk). 

Please send all artwork and press releases to: [email protected]
Note. We need your creatives at latest three (3) days prior you event goes to press.

QUESTIONS?

If you have any question regarding our Marketing Support Pack, please contact [email protected] or your Sales representativ at Stockholm Live. 

 

MARKETING CHANNELS INCLUDED IN THE SUPPORT PACK

In collaboration with your own marketing activities we are looking forward to find the best ways to getting the event sold out. Please find enclosed details of all of the promotional activity we have available to promoters of events at Stockholm Live:

1. Website exposure 

2. ECRM pages 

3. Social Media 

4. Arenamation

5. Digital Broadcast media

6. Add ons


1. WEBSITES

Your event details will go up on our website (or websites) as soon as your embargo has lifted and you have supplied us with approved copy and imagery. Initially an ‘on sale soon’ message is displayed on the homepage, with the event taking the hero position on the homepage on the general on sale date.*

www.stockholmlive.com

Our main website stockholmlive.com attracts more than 2.000.000 unique visitors every year, with these figures frequently being exceeded around event announcements and event date.

 

www.friendsarena.se

Friends Arena´s website displays all upcoming events, taking place at Friends Arena. 

 

www.tele2arena.se

Tele2 Arena´s website displays all upcoming events, taking place at Tele2 Arena.

 

Images

We will work with you to ensure your brand is represented in the best way possible. Please provide us artwork and images according to specification. If you need help, we are able to turn most artwork around in a matter of hours. We can handle most image formats.

Your event details will go up on our site as soon as your embargo has lifted and you have supplied us with approved copy and imagery.

 

Copy

Please also supply your press release, from which we will pick out the highlights to add to the event page.

 


2. ECRM

The Stockholm Live ECRM strategy comprises 2 main campaigns.

Newsletter & Solus

You will receive inclusion in our monthly newsletter or in a solus email sent to targeted prospects depending on ticket sales and availability. Our database has over 700.000 subscribers.

Se exempel på nyhetsbrev här!

 

The Welcome e-mail

A “see you soon” email is sent approximately 3-5 days prior to the event date. The text in the email is standardized and links to “More information” on our website, where we gather all imporantant information. Please contact us at least 14 days in advance of the first date of your event if you would like us to include bespoke messages.

Se exempel på välkomstbrev här!

 


3. SOCIAL MEDIA

We have over 100 000 followers in our social media networks (Facebook, Instagram and Twitter). When a new event gets official we publish it in our channels (based on target audience) and remind people of general on sale.

If you provide us with content (videos, artwork, competition tickets) we can help secure attention in our social media channels.

Do you have an idea? Let us know! We appreciate input and would love to work together with you to reach even more potential ticket buyers.

Facebook

We publish new events as soon as they get official and remind people of general on sale. Inclusion, in accordance with our content strategy, to the day of the event. Both new and on sale reminders.

 

Instagram

Users can get a more ‘behind the scenes’ look on our day to day business.

 

Twitter

Our fastest news channel.

 


4. ARENAMATION

Our impressive arenamation screens are situated in the arenas Ericsson Globe, Friends Arena, Tele2 Arena and Hovet and are seen by every seat in the venue.

We will promote your event in rotation with other upcoming events on our media space. This is shown pre and post event (also during the interval if the performance includes one).

This content will remain ‘live’ until the date of the event or the event sells out.

Arenamation specification

Ericsson Globe

  • Indoor Perimeter Board, reaches around the entire arena room (20928 x 64 px).
  • LED Cube 16:9
  • (4 x 45 square meters each).

 

Friends Arena

  •   2 Outdoor Perimeter Boards facing          
  •   south (towards Mall of Scandinavia);   
  •   4608x96 px (Left) and 6048x96px
  •   (Right)
  •   Indoor Perimeter Board, reaches      
  •   around the entire arena room (25488  
  •   x 40 px)
  •   4 Screen Jumbotron 16:9, 
  •   1920x1080.

 

Tele2 Arena

  • 2 Outdoor Perimeter Boards, one facing south, one facing north (4200 x 64 px each).
  • 2 Indoor LED Screens 2:1 (640 x 320 px,100 square meters each).
  • 4 Indoor LED Screens 4:11 (624 x 152 px, 25 square meters each).

 

Hovet

  • 4 Side Jumbotron 16:9.

 


5. ARENAMATION BROADCAST MEDIA

Our broadcast network is the main form of event promotion within and around the venues. The screens are strategicly placed in lobbys and public spaces for everyone to see.

We have over 420 screens inside our arenas available to promoters to push events within the venues before, during and after events.

We also provide 2 LED screens outside the arenas. One facing Nynäsvägen with over 150 000 passing cars per day and the other one facing Globentorget with more than 5 million pedestrians passing every year.

The content displayed on the screens is produced by our creative team based on the artwork that you provide us with and will be promoted in rotation with other upcoming events.

For content specifications, please contact your sales contact.

Screen placements

Ericsson Globe

  • 57 Public screens (37 on A-level, 20 on B-level).
  • 37 Suite screens
  • 16 VIP screens.
  • 16 Restaurant screens

 

Friends Arena

  • 400 App Public Screens
  • 140 App VIP Screens
  • 29 Resturang Screens

 

Tele2 Arena

  • 200 Public screens.
  • 21 Suite screens.
  • 49 VIP screens.

 

Hovet

  • 19 Public screens.
  • 10 Restaurant screens.

 

Annexet

  • 2 Public screens.

 

Public areas

  • 1 LED screen facing Nynäsvägen. 1 LED screen facing Globentorget.
  • 1000+ public screens in 5 venues

 


6. ADD ONS

When arranging a public event at Stockholm Live we can offer you the following marketing support add ons.

Digital projecting of our iconic building Ericsson Globe

Ericsson Globe is an iconic building and a landmark in Stockholm. On the façade there is a unique possibility to promote events taking place in Ericsson Globe or Tele2 Arena on the day of the event and also days prior to the event by projecting a message/ logotype/artwork. The impact is huge and can be seen from a far distance of the arena. The colour for the façade can also be decided by the promoter on the day of the event.

Please supply footage or logotype. If you do not have any artwork, we are able to produce this for you. That will be charged additionally. It has to be event based, non-commercial messages allowed. The price is to be discussed, contact us for more information.

Please note that we cannot have competitor sponsor details included nor will we promote another ticket agent/booking line/website. Please ensure that you advise us first if you are sending footage as your event will need to be booked onto the Broadcast Network before it goes up. All promotional content to be used at Stockholm Live is subject to approval from the marketing team.

For more information about how we can support you, please contact your sales contact

We are always keen on promoting your events in the best way we can. If you have any suggestions or new/ different solutions, don’t hesitate to contact us for a creative session.