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Sports

Djurgården – Falkenbergs FF

15 July  Tele2 Arena

Sports

Hammarby – IFK Göteborg

20 July  Tele2 Arena

Sports

Djurgården – Östersund

22 July  Tele2 Arena

Sports

AIK – Djurgården

26 July  Friends Arena

Sports

Hammarby – Örebro

27 July  Tele2 Arena

Sports

Djurgården – BK Häcken

1 August  Tele2 Arena

Sports

Hammarby – Falkenbergs FF

5 August  Tele2 Arena

Sports

AIK – IF Elfsborg

6 August  Friends Arena

Sports

Djurgården – Hammarby

9 August  Tele2 Arena

Sports

Djurgården – Mjällby AIF

12 August  Tele2 Arena

Sports

AIK – Östersund

13 August  Friends Arena

Sports

Hammarby – IF Elfsborg

16 August  Tele2 Arena

Sports

Djurgården – IFK Göteborg

22 August  Tele2 Arena

Sports

AIK – Helsingborg

23 August  Friends Arena

Sports

AIK – BK Häcken

30 August  Friends Arena

Sports

Hammarby – Kalmar FF

30 August  Tele2 Arena

Music/Show

Tove Lo

2 September  Annexet

Sports

Sverige-Frankrike

5 September  Friends Arena

Sports

Sverige-Portugal

8 September  Friends Arena

Music/Show

Jeff Lynne's ELO - cancelled

21 September  Ericsson Globe

Music/Show

Deep Purple

26 September  Hovet

Music/Show

Jeff Dunham

18 October  Hovet

Sports

Sverige-Kroatien

14 November  Friends Arena

Music/Show

Ozzy Osbourne

5 December  Friends Arena

Music/Show

The 1975 - Postponed

15 February  Annexet

Sports

Sweden International Horse Show - Postponed

18 - 21 February  Friends Arena

Music/Show

Cirque Du Soleil Corteo - All shows postponed until 2021!

25 - 28 February  Ericsson Globe

Music/Show

Harry Styles + King Princess - Postponed

1 March  Ericsson Globe

Music/Show

Seven Worlds One Planet (BBC) - postponed until 2021!

7 March  Ericsson Globe

Sports

ISU World Figure Skating Championships

22 - 28 March  Ericsson Globe

Music/Show

Hammerfall - Canceled

28 March  Annexet

Music/Show

Hans Zimmer Live

1 April  Ericsson Globe

Music/Show

Isaac and The Soul Company - Postponed

9 April  Ericsson Globe

Music/Show

Bryan Adams - Postponed

22 April  Ericsson Globe

Music/Show

Suede - Postponed

27 April  Annexet

Music/Show

Brockhampton - postponed

1 May  Annexet

Music/Show

Den lilla sjöjungfrun-Postponed

2 May  Ericsson Globe

Music/Show

Nick Cave and The Bad Seeds - Postponed

4 May  Ericsson Globe

Music/Show

Green Day - Postponed

2 June  Tele2 Arena

Music/Show

Trevor Noah - Postponed to 2021

4 June  Ericsson Globe

Music/Show

Gabriel Iglesias – Beyond the Fluffy World Tour 2020 - Postponed until 2021

9 June  Hovet

Music/Show

Céline Dion - Postponed

13 June  Friends Arena

Music/Show

Pet Shop Boys - Framflyttad

16 June  Ericsson Globe

Music/Show

Elton John - Postponed

17 - 18 September  Tele2 Arena

Music/Show

The Weeknd - POSTPONED

4 October  Ericsson Globe

Music/Show

Al Pitcher - Postponed

23 October  Hovet

Music/Show

Crossroads - Symphonic Rock In Concert - Postponed

23 October  Ericsson Globe

Marketing Support Pack

WELCOME TO STOCKHOLM LIVE´S MARKETING SUPPORT PACK

Thank you for your interest in an event at one of our arenas; Ericsson Globe, Friends Arena, Tele2 Arena, Hovet or Annexet. In collaboration with your own marketing activities we can help promote the event in our channels. This is how our Marketing Support Pack works:

INCLUDED IN THE MARKETING SUPPORT PACK

  • Visibility on our main website stockholmlive.com (if the event takes place at Friends Arena or Tele2 Arena, it will go live on their websites as well).
  • Inclusion in our weekly newsletter (our database has over 700.000 subscribers).
  • Organic post in our social media channels (Facebook, Instagram or Twitter).
  • Visibility on digital displays inside the arenas. 
  • Visibility on our large screens on Globentorget and next to the motorway Nynäsvägen.

WHAT WE NEED

To make this possible, you need to provide us with artwork in different sizes:

  • For events in Ericsson Globe, Hovet and Annexet, see our format specifications here.
  • For events at Tele2 Arena, see our format specifications here.
  • For events at Friends Arena, see our format specifications here

Please send all artwork and press releases to: [email protected]
Note. We need your creatives at latest three (3) days prior to when the event goes to press.

QUESTIONS?

If you have any question regarding our Marketing Support Pack, please contact [email protected] or your Sales representative at Stockholm Live. 

 

MARKETING CHANNELS INCLUDED IN THE SUPPORT PACK

In collaboration with your own marketing activities we are looking forward to find the best ways to getting the event sold out. Please find enclosed details of all of the promotional activity we have available to promoters of events at Stockholm Live:

1. Website exposure 

2. ECRM pages 

3. Social Media 

4. Arenamation

5. Digital Broadcast media

6. Add ons

 

1. WEBSITES

Your event details will go up on our website (or websites) as soon as your embargo has lifted and you have supplied us with approved copy and imagery. Initially an ‘on sale soon’ message is displayed on the homepage, with the event taking the hero position on the homepage on the general on sale date.*

www.stockholmlive.com

Our main website stockholmlive.com attracts more than 2.000.000 unique visitors every year, with these figures frequently being exceeded around event announcements and event date.

 

www.friendsarena.se

Friends Arena´s website displays all upcoming events, taking place at Friends Arena. 

 

www.tele2arena.se

Tele2 Arena´s website displays all upcoming events, taking place at Tele2 Arena.

 

Images

We will work with you to ensure your brand is represented in the best way possible. Please provide us artwork and images according to specification. If you need help, we are able to turn most artwork around in a matter of hours. We can handle most image formats.

Your event details will go up on our site as soon as your embargo has lifted and you have supplied us with approved copy and imagery.

 

Copy

Please also supply your press release, from which we will pick out the highlights to add to the event page.

 

 

2. ECRM

The Stockholm Live ECRM strategy comprises 2 main campaigns.

Newsletter & Solus

You will receive inclusion in our monthly newsletter or in a solus email sent to targeted prospects depending on ticket sales and availability. Our database has over 700.000 subscribers.

See example here!

 

The Welcome e-mail

A “see you soon” email is sent approximately 3-5 days prior to the event date. The text in the email is standardized and links to “More information” on our website, where we gather all imporantant information. Please contact us at least 14 days in advance of the first date of your event if you would like us to include bespoke messages.

See example here!

 

 

3. SOCIAL MEDIA

We have over 100 000 followers in our social media networks. When a new event gets official we publish an organic post in our social media channels (Facebook, Instagram or Twitter based on target audience) and remind people of general on sale.

If you provide us with content (videos, artwork, competition tickets) we can help secure attention in our social media channels.

Do you have an idea? Let us know! We appreciate input and would love to work together with you to reach even more potential ticket buyers.

Facebook

We publish new events as soon as they get official and remind people of general on sale. Inclusion, in accordance with our content strategy, to the day of the event. Both new and on sale reminders.

 

Instagram

Users can get a more ‘behind the scenes’ look on our day to day business.

 

Twitter

Our fastest news channel.

 

 

4. ARENAMATION

Our impressive arenamation screens are situated in the arenas Ericsson Globe, Friends Arena, Tele2 Arena and Hovet and are seen by every seat in the venue.

We will promote your event in rotation with other upcoming events on our media space. This is shown pre and post event (also during the interval if the performance includes one).

This content will remain ‘live’ until the date of the event or the event sells out.

Arenamation specification

Ericsson Globe

  • Indoor Perimeter Board, reaches around the entire arena room (20928 x 64 px).
  • LED Cube 16:9 (4 x 45 square meters).
  • Aprox 115 foyer screens (1920x1080 px)

 

Friends Arena

  • Indoor Perimeter Board, reaches around the entire arena room (25488x40 px)
  • 4 Screen Jumbotron 16:9, 
  • Aprox 865 foyer screens (1920x1080 px)

 

Tele2 Arena

  • 2 Outdoor Perimeter Boards, one facing south, one facing north (4200 x 64 px each).
  • 2 Indoor LED Screens 2:1 (640 x 320 px,100 square meters each).
  • 4 Indoor LED Screens 4:11 (624 x 152 px, 25 square meters each).
  • Aprox 550 foyer screens (1920x1080 px)

 

Hovet

  • 4 Side Jumbotron 16:9.
  • Aprox 25 foyer screens (1920x1080 px)

 

 

5. ARENAMATION BROADCAST MEDIA

Our broadcast network is the main form of event promotion within and around the venues. The screens are strategicly placed in lobbys and public spaces for everyone to see.

We have over 420 screens inside our arenas available to promoters to push events within the venues before, during and after events.

We also provide 2 LED screens outside the arenas. One facing Nynäsvägen with over 150 000 passing cars per day and the other one facing Globentorget with more than 5 million pedestrians passing every year.

The content displayed on the screens is produced by our creative team based on the artwork that you provide us with and will be promoted in rotation with other upcoming events.

For content specifications, please contact your sales contact.

Screen placements

Ericsson Globe

  • 57 Public screens (37 on A-level, 20 on B-level).
  • 37 Suite screens
  • 16 VIP screens.
  • 16 Concessions screens

 

Friends Arena

  • 400 App Public Screens
  • 140 App VIP Screens
  • 107 Concession Screens

 

Tele2 Arena

  • 200 Public screens
  • 21 Suite screens
  • 49 VIP screens
  • App 250 Concession Screens

 

Hovet

  • 19 Public screens.
  • 10 Restaurant screens.

 

Annexet

  • 2 Public screens.

 

Public areas

  • 1 LED screen facing Nynäsvägen. 1 LED screen facing Globentorget.
  • 1000+ public screens in 5 venues

 

 

6. ADD ONS

When arranging a public event at Stockholm Live we can offer you the following marketing support add ons.

Digital projecting of our iconic building Ericsson Globe

Ericsson Globe is an iconic building and a landmark in Stockholm. On the façade there is a unique possibility to promote events taking place in Ericsson Globe or Tele2 Arena on the day of the event and also days prior to the event by projecting a message/ logotype/artwork. The impact is huge and can be seen from a far distance of the arena. The colour for the façade can also be decided by the promoter on the day of the event.

Please supply footage or logotype. If you do not have any artwork, we are able to produce this for you. That will be charged additionally. It has to be event based, non-commercial messages allowed. The price is to be discussed, contact us for more information.

Please note that we cannot have competitor sponsor details included nor will we promote another ticket agent/booking line/website. Please ensure that you advise us first if you are sending footage as your event will need to be booked onto the Broadcast Network before it goes up. All promotional content to be used at Stockholm Live is subject to approval from the marketing team.

For more information about how we can support you, please contact your sales contact

We are always keen on promoting your events in the best way we can. If you have any suggestions or new/ different solutions, don’t hesitate to contact us for a creative session.